Miguel Ángel de Alzáa - Asunción, Paraguay
A great error that a lot of people make, is to believe that the marketing is of 'to convince' to people so that he buys your product or service. To think and to work your marketing in that way is as planning your own failure.
You are assuming that your potential clients don't want your product, and that you should use tactical or tricks to convince them that yes they need it. In other words, you are establishing a conflicting relationship with them. That attitude instead of attracting clients, that makes it is to repel them.
Now, it imagines that you are helping somebody to get what wants. In this case there is not conflict. Then, a better concept has more than enough marketing, much more powerful, it is to think this way it: 'The marketing consists on helping people to obtain what wants.' Clarified this point, let us see how they enter 'those that look for' in this topic.
People adore to buy the things that she wants (in opposition to those that 'you should'). First 'she wants' something, and then you puts him the rational component for 'to explain' why you/he/she will be bought 'that something.'
One of the first steps once taken the decision, and sometimes even before deciding it, it is 'to look for'. he puts on in 'search way'. it is as if it put into operation a powerful radar to look for and to detect any information related with the product or service that it is considering.
All the consumers put on in search way when they want something, and I eat owner of a business, it is the appropriate moment, your ideal opportunity to help them.
Has not he spent that when at some time you entered in search way, suddenly 'did you discover' the poster of a business that years ago was there.... but never before had seen? Well, when you sell those that look for, first you should understand what it is what you are looking for, and then to help them to find that - in your business.
BUT keep in mind that you should be clear. Many proprietors and leaders of business are allowed to take for the creativity of their publicists, and they finish announcing their products or services in a confused way. If he asked you for the commercial ones that impacted you especially, I assure you that of several - if not of most - you won't remember the announced product
Then, I know clear! the creativity is well, but the objective of any publicity should be 'to make you sell more', either to impel a sale now, or to stimulate the recall of your product for future purchases.
People don't only look for for the products and services that you provide. Often also search 'information' relative to those products or services. If that happens, help them to find that information - in your business. A critical aspect of this concept, is to select a product or service that thousands or millions of people are looking for.
That a sure way to develop the potential maximum of a business. It selects a product or service that he already has people's thousands looking for him, and your in route to the big earnings it will be much easier. Your objective should be to help them to be.
If you are already marketing a product or service, he investigates what it is what people want in relation to him, and how you looks for it. And then 'you dress him' chord to what people want and you looks for.
And if your products or services don't have any relationship with what people want and you looks for, because... I recommend you that you find something that completes those requirements - soon! It only imagines the difference between to sell people that is already looking for what you offer, and to attempt 'to convince' to people so that he/she wants what you are selling.
The difference is enormous. It is a lot, much easier to take a business ahead when you learn how to sell those that look for. Making those people to find you has to do with what calls you contact points. Refers to announce your product or service in the places that your audience target frequents: Radios that listens, programs of TV that looks, newspapers and other publications that he reads, clubs to those that attended, roads that he takes to go to their house or office, etc...
And there are means that almost the whole people consult when 'you/he/she looks for': for example the yellow pages and the classified warnings. For that people that is in 'search way', the announcements - without neglecting the copywriting techniques - they should be, mainly, informative.
In the Internet, the consultation means are the search motors. The three more consulted they are Google - first for far -, and then Yahoo and MSN. Of there the importance of the optimization for searchers that it allows that the motors of search indexen easily your pages Web, and it collaborates so that they obtain a good position in the results for the most important keywords... but that it is another topic: -)
Prepare your business, your place Web, your cartelería, your announcements, all your marketing for people that looks for... AND you will leave winning!
Www.marketineros.com visits so that you enlarge more east topic.
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